KEVIN LACOURTE, C.P.T.
Kevin LaCourte is a ACE Certified Personal Trainer, CrossFit Level 1 Coach, Boot Camp Instructor and American Red Cross Adult First Aid/AED/CPR Certified. Over 20 years of training experience and has helped hundreds of men and women in San Diego reach and exceed their fitness goals.
My workouts will challenge your energy system and takes your fitness to a whole other level. The workouts uses various combinations of strength, cardiovascular, and plyometric movement to maximize training intensity to reap the rewards that come with HIIT training such as, higher EPOC (Excess post-exercise oxygen consumption) also known as after-burn: the ability to keep burning calories for hours after an intense workout, creating lean muscle faster, increasing power, speed, agility, that helps create that lean athletic body.
Kevin LaCourte: Shaping Up San Diego
by Ondine Brooks Kuraoka
—[ live your dream ]—
More than 15 years ago, Kevin LaCourte, who holds a bachelor’s degree in business administration with a minor in exercise, traded his suit and tie for workout garb. He started as a strength and conditioning coach, and then created San Diego’s first fitness “boot camp” in 1999, with the help of another trainer. When his colleague quit, leaving Kevin on his own, he tried a new tack: instead of the usual workouts in the gym, he took his groups outside. They went to the stadium at San Diego High School, and to pre-condo Cortez Hill.
“The response was really positive because it was different from anything they’d done before,” Kevin says. He credits the success of his business to his no-nonsense honesty and his ability to tailor his workouts to the needs of his clientele, who range in age from 13 to 78.
“There are no magic tools,” Kevin says. “People don’t always want to hear that they need to eat right as well as exercise, and that it will take them at least one or two years to get their bodies back. I don’t make wild claims about quick results. It’s just the realization that when you exercise you have a better outlook because you feel better.”
When asked to share any inspiring thoughts for others wanting to start a business, he says, “It’s something you have to live and breathe and believe in. The marketing is probably the most difficult thing — finding the right way to get your message across. You have to feel that no matter what kind of competition you come across, you are doing something different from everyone else. And stick with your integrity. If you do, you’ll attract the clients you’re looking for.” “Starting San Diego FitCamp has allowed me to live my lifestyle, to evolve it into a business entity,” Kevin says. “I enjoy Mondays. I enjoy getting up in the morning and training people.”